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1) A website, which resembles your storefront and shelves to display your products;
2) A database application, usually referred to as a “shopping cart,” that records which products your customer has selected and how much they cost.
3) A payment processing system that securely takes money from your customers account and deposits it in your account.
Lux offers e-commerce solutions ranging from the most basic service—utilizing inexpensive third-party solutions—to the provision of full time customer support and web technicians. In many circumstances, Lux will reduce setup and/or monthly charges for this service in exchange for a percentage commission of your online sales.
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Riptied Partners, Darryle and Inge make beautiful Archifetti neck ties that are popular with lawyers, lawmakers, and visitors at the US Congress and Supreme Court gift stores. Darryle and Inge decided to expand their business onto the net, but were concerned about Merchant Banking fees. They wanted to “dip their toes” into online sales—not make a large investment.
Lux set up an inexpensive and easy-to-use solution. The shopping cart database is a rented Microsoft Commerce Manager solution, which allows Riptied to easily manage shipping and analyze sales.
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The payment processing system is PayPal, which takes money from customers’ credit cards, deposits it in Riptied’s PayPal account, and then transfers it to Riptide’s regular business account on a monthly basis. PayPal charges a small commission on each sale, avoiding the cost of an expensive Merchant Banking Account.
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